Feedback

Feedback Questionnaire

  

     Do you clearly understand the product that was being advertised?

    Sophie 15- "Yeah, a unisex deodrant"    Did you clearly understand the product that was being advertised?

    Amy 20-  "a deodorant, right?"
Eliza 22- "yep I did"

   Do you think that the storyline ran smoothly and clearly?

Sophie 15- "Erm wasn't too sure on the story, I got the end though"

Amy 20- "Yeah, they were playing a game of tennis or some sort and sprayed deodorant  I think the ending puts a cherry on top"

Eliza 22- "Yeah I did, it reminded me of that old school game pong, it defenietly memorable"

  Did you spot any major technical faults?

Sophie 15- "Not that I can remember"

Amy 20- "Was there any? All I can think of is maybe the shot getting bigger at one point in the advert"

Eliza 22- "Too be honest, I just concentrating on the subject"

  Do you think that the stop motion gave a good illusion of movement? Why?

Sophie 15- "Yeah, I think it worked fine"

Amy 20- "It really worked"

Eliza 22-" I think you could of used more frames, but it looks good how it is as well"

  Did you find the advert humorous/funny?

Sophie 15- "Yes, the ending"

Amy 20- "The ending was a little unexpected but it made the advert funny"

Eliza 22- "Yeah, at the end, it makes the advert memorable"

  Outline one thing you liked about the advert

Sophie 15- " The ending"

Amy 20- "the old school gamming style"

Eliza 22- "the concept"

  Outline one thing you didn’t like about the advert?

Sophie 15- "The music"

Amy 20- "The lighting was a little poor"

Eliza 22- "could of used more frames? Not too sure"

   If we were to do this again, what do you think we would need to improve on?

Sophie 15- "Make it smoother"

Amy 20- "Use more people"

Eliza 22- "make it longer"

j   This is my questionnaire designed to get some useful feedback from my peers and target audience. 

    Evaluation

    In my stop-motion animation there were two main characters; a male and a female at the age of 16 as this was our intended audience. We used a male and a female to clearly show the USP of our unisex deodorant.  Also there was a third person that acted as a real life ‘ball’ but wasn’t part of the narrative. These were the only 3 characters with in our stop-motion advert. We ourselves in the group decided to act in it to make directing easier and more productive. As we did this we asked another person to shoot the still images for us, although when it was just the male and female in the shot, I took the pictures myself.
   
    At the start, we didn't have an idea. We in the team couldn't find something unique and something we all agreed on to advertise. We thought of doing a TV ident but then we decided it was better if we did an advert. Once that was decided we still need an idea. We still couldn't get an idea down and finalised. It was getting to the deadline of generating an idea and starting on our pre production folder. We still couldn't think of anything we wanted to do so we asked for the help of our teachers for some inspiration and help. We all talked together and build an idea. Firstly we had to decide what we wanted to advertise. We all agreed on advertising a deodorant and also that it would be for men and women. Then we had to think of what stop motion technique we was gonna use. Already we had the idea of using pixilation so we kept with that. Then we had to think of a clear storyline. This was a big problem as we couldn't agree on something and when we did there were too many limitations. We finally got to the idea we did when we was researching on Youtube. We decided to do something like pong.This was simple and effective. 

    The narrative was simple but effective. It is about two people that have just met for a friendly game of tennis; they then became friendly with each over after congratulating each over on their performance. They both had the problem of bad odour after a sporting encounter which was then revolved by our unisex product.

    Our visual style is very much emphasized by the speech bubbles, this helped to drive the narrative forward and add comments to clarify the characters actions and thoughts. Also the pauses for each speech bubble were effective and the frames were chosen carefully to give the audience the intended effect. I think this worked well to add in our own visual style.

    I think overall our stop-motion advert and the techniques we used were employed and done affectively. This is because we used pixilation of humans to show a game of tennis. This was a simple to do and didn’t involve many difficulties. One thing that I would have liked to improve on was to make sure the framing was better positioned and was kept strictly the same throughout. This would have made it run slightly more smoothly and without hesitations that might have occurred.

    From the feedback I recieved it was mainly positve. Some people thought that our work is unique to the Lynx brand as it's not what you'd typically find in the Lynx adverts. I agree with this becasue Lynx usually is based on stereotypical story lines just for men. Our re brand of the product has proved to be successful as people like the idea of a uni sex deodorant with an advert that is for men and women. Also we have turned to a uni sex product as its new and unique. Some people said that they liked the sports idea that we included in our advert. This gave a good insight in the uni sex purpose deodorant and a different approach to introducing a new product as its advertised as something not only for smell but also to actually as an anti perspirant. The only thing that seemed to be a downfall in our advert, some people said it slightly unclear of the sport being played. Some suggestion said we could have tried to use more people with in our advert to make it clearer. I agree with this, for example, we could have used a referee to emphasise the fact that it was a game being played. I would have like to have done this but we was limited by the numbers of actors we had. 

    I think one strength we as a group had was to work together. This is because after we had finally got the idea and narrative of our advert, we all contributed to make it come together. This was mostly proved through our filming, which we fully finished a lot faster than we had anticipated. Our editing that also went very well, we built on ideas to drive the narrative forward and came up with things that added a light and humorous tone that we was strongly looking for to be part of our advert.  We dealt with problems we were faced fast and made sure everything was completed to the best of our abilities by the deadlines set.

    Although we had finally pulled it together, this was proved a challenge by our lack of knowledge and ideas. This was because we found it very hard to come up with an initial idea or plan for what our advert or T.V. ident was going to be about. This proved to be a major weakness as we had to repeatedly re-do and re-think our ideas. This was a major weakness as it came up to our filming deadline we had realised that our idea was unrealistic and would be almost impossible to complete by our deadline in the manor we would of liked to have done it. This was over taken by our quick reactions to come up with a new, simple but still effective idea that fit our product.

    In our production team it was myself (Matt), Samir and Natalia. At first I was very happy how we was working together because as soon as we knew our tasks we delegated the responsibilities and got them done. The only downfall that we had in our production team was disagreeing with ideas. This proved to be difficult as we didn’t have much option and if something was achievable, somehow someone wouldn’t agree with it.  But in the end we happily agreed on what we was doing and completed it well as a team. For example when editing, Samir was picking and looking for soundtracks and sound effects whilst I would be on the computer editing and Natalia would be giving me ideas and tips on what to add where.

    The pre-production planning stage at first seemed like a lot of work to do in a short amount of time. But when we spread the tasks our between our team it was a lot clearer and easier to get our work done. We knew how to do each of the tasks that was needed in the planning stage and got them done as soon as quick. We all knew how to do them and when they had to be done which made everything easier. We all did our tasks making sure a high quality was kept throughout and then put everything together.

    One advert that I think is similar to mine is the Delta Heavy - Get Bay (Official Video). This stop motion animation music video is an outstanding example of stop motion. I think I can compare our advert as it the same quirky idea and same visual style of slight surrealism.  

    Overall, I am very happy with the final outcome of our stop-motion advert. I think the advert has a clear narrative, has a happy /funny tone and promotes the product very clearly. I would change a few things if I had done it again to improve it as much as I could. I would have taken more time to shoot out advert, I would have made sure that the camera was prepared for the shooting and that the tripod was fixed when needed. But apart from that I am very pleased with the final result, the idea is very effective and it reflects our advert. 

  Production Diary

  

  Wednesday 7th November: This was the day we filmed our hole advert. We asked a friend to come along to help us to take the pictures as all of us was part of the advert. I shot the photos after I was out of the advert whilst Samir and Natalia did the acting. 

  Tuesday 8th November: This was after we had all the footage we needed for our adverts. I uploaded them all in the correct order onto Final Cut. Also changed the duration of all the pictures to get a good frame rate. It was then ready to start being edited.

    Friday 9th November: After we have uploading all the pictures we started of some of our special effects. We added speech bubbles that we used with in our advert. Firstly we needed to find a speech bubble that fitted well and then upload it onto Photoshop were we edited it slightly and made it compatible with Final Cut. After that we then put them onto our advert at the right time. Each over had to be placed at the correct time and for the right time. Also we had to separately choose where each one would go. We just copied and pasted the speech bubbles and just adjusted size, position and flip them around if needed.  

  Monday 12th November: Later when we had al the speech bubble was added, we had to choose the soundtrack to run through out our advert and some special sound effects. We Added a Tetris soundtrack when they are playing the game so its clear to the audience its a game and they would straight away relate it to something they had played before. We then added in another soundtrack that is the twist towards the end of our advert. Also we added a record scratch to make this transition betweens the two songs. 

Tuesday 13th November: We had almost finished. Now all we had to do was the ending of our advert. This showed our tag line and a picture. We used this at the end to leave a final impression our audience and to emphasize the uni sex USP of our product. We made our picture on Photoshop. Firstly picking the correct font we wanted and then upload the words to Photoshop. Then we added the picture of a man and a woman either side of our tagline and changed the colour. We then uploaded it to Final Cut and added a fade that also went with the soundtrack to get a smooth ending. 

  Wednesday 14th November: Our advert was now complete, all we then had to do was upload onto YouTube and it was ready.

Competition

  I sent off my work to a local film making competition for people aged 11 - 19. Be Creative offers younger people to show their work and get awarded for it. I think this fits my advert perfectly as its aimed for teenagers and they are looking for a T.V advert. 

Final Piece